Always evolving due to the changing nature of technology, UX will continue to transform as we head into 2019. Here are some trends we anticipate moving forward.
Getting Emotional About Marketing
Quality Content Will Help Your Business Take Off!
Actionable Tips for Restaurant Social Media Marketing
Restaurants want to engage their clientele and while most realize social media platforms are excellent communication channels, not all restaurateurs are sure how to go about it. Adding social media to your marketing strategies can greatly increase awareness about your restaurant, help bring more patrons through your doors, and create engagement with your food.
Thoughts about Branding and Brand Building
Psychological Pricing Strategies to Increase Sales
Establishing prices for your brand’s products and services can be a challenging task. The process of making a purchase is an emotional one. Simply calculating your cost, adding what you’d like to make on top of that and coming to a final price won’t cut it. You need to take into account the emotions of your buyers. That strategy is called psychological pricing.
Going Beyond Satisfaction to Success
Finish Counting Followers & Focus on Engagement
Customer-Centric – a Step Beyond Customer-Focused
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.
Are Your Landing Pages All They Can Be?
Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.