Investment in the retention of existing customers lags behind the investment that companies make in customer acquisition.
User Generated Content - WHY you should be using it and HOW to get it
User generated content (UGC) can provide your brand with a nearly endless supply of content for use on your website and social media accounts. The trick is to incorporate the UGC in a way that maintains brand integrity, engages your target audience, and gently markets your brand without feeling staged or overly random.
Do You Know Who or What is Influencing Your Customers?
Market research can be undertaken for a variety of purposes such as finding a key demographic, gauging a target audience response to a new product or service, or for justifying a business loan. Whether your organization conducts in-house market research or hires an outside firm depends on your budget, time availability, and comfort level in the world of research.
Experiential Marketing
Customer-Centric – a Step Beyond Customer-Focused
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.