Investment in the retention of existing customers lags behind the investment that companies make in customer acquisition.
How to Make the Most of Your Retargeting Campaigns
Getting Emotional About Marketing
Customer-Centric – a Step Beyond Customer-Focused
In today’s competitive market, customers have a large array of choices. Customer-centric marketing is a long-term strategy that invests deeply in making connections and building stronger customer relationships. At the heart of the idea of customer centricity is not just a focus on any old customer, it is a focus on your most profitable customers. A concept first addressed by Dr. Peter Fader, he explained it as looking at a customer’s lifetime value and focusing marketing efforts on that high-value customer segment to drive profit.