customer engagement

Optimizing User Experience (UX) Design – Keeping Up with the Times

Optimizing User Experience (UX) Design – Keeping Up with the Times

Website design needs to go beyond something that is visually appealing and be about providing a positive experience, facilitating interaction with visitors, and offering solutions to problems, all in a manner that showcases the ease of usability.

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Many businesses and entrepreneurs have helped create the recent buzz surrounding live streaming. Unfortunately, many of those efforts have come remarkably short of mediocre let alone fabulous.

User Generated Content - WHY you should be using it and HOW to get it

User Generated Content - WHY you should be using it and HOW to get it

User generated content (UGC) can provide your brand with a nearly endless supply of content for use on your website and social media accounts. The trick is to incorporate the UGC in a way that maintains brand integrity, engages your target audience, and gently markets your brand without feeling staged or overly random.

How to Make the Most of Your Retargeting Campaigns

How to Make the Most of Your Retargeting Campaigns

Retargeting, in the world of advertising and marketing, is exactly what it sounds like. It puts your brand and your message back in front of the consumers who visited your website and ended up part of your site’s bounce statistic.