blogging

Tips for Crafting Blog Posts People Will Read

Tips for Crafting Blog Posts People Will Read

Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.

The Content Marketing Struggle is REAL! I Feel Your Pain…

The Content Marketing Struggle is REAL! I Feel Your Pain…

Content marketing is about attracting visitors and converting them to clients. It is about creating compelling content that people want to read and can’t help but share. If you struggle in your quest to create riveting, relative content day after day, week after week, you are not alone.

To Blog or Not to Blog

To Blog or Not to Blog

As a small business owner who wears many hats you might be intimidated when told you need to do one more thing called blogging. What if I instead suggest that you write some short articles? Pick topics related to your business, topics that interest you, that you are enthusiastic about – and write. Now post those articles on your website a couple times a week; daily if you really get into it. Congratulations! You are blogging. But is it really worth your time?

Effective Marketing Is Not a Singular Effort

Effective Marketing Is Not a Singular Effort

We all have limited money and time, but want to achieve the best results possible. Achieving success when it comes to your business or marketing efforts does not come easily or immediately. Marketing is a process, not a transaction. Here’s what we mean...