Content

Tips for Crafting Blog Posts People Will Read

Tips for Crafting Blog Posts People Will Read

Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.

SHOW Me a Story Before I Go to Bed

SHOW Me a Story Before I Go to Bed

Our brains are more engaged by storytelling than general facts. Visual storytelling content has permeated all social media platforms and corners of the Internet. The prominence of user-generated visual content is forcing brands to step up their creativity and visual marketing efforts.

The Content Marketing Struggle is REAL! I Feel Your Pain…

The Content Marketing Struggle is REAL! I Feel Your Pain…

Content marketing is about attracting visitors and converting them to clients. It is about creating compelling content that people want to read and can’t help but share. If you struggle in your quest to create riveting, relative content day after day, week after week, you are not alone.

Are Your Landing Pages All They Can Be?

Are Your Landing Pages All They Can Be?

Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.

Things You Should Consider When Creating a Content Calendar

Things You Should Consider When Creating a Content Calendar

Who doesn’t want to avoid the stress of tight deadlines? Writing should be a positive experience, no matter the form, and a marketing content calendar is just the document to provide your marketing team with some peace of mind. In order to create an effective document, we must understand why we are doing content marketing, plan what and how we want to do, and then execute that plan with fidelity. The ultimate goal of any marketing tool is to increase conversion. In order to do that, we must understand our audience, which challenge we can help them overcome, and we must gain their trust by portraying our organization as one that is helpful and knowledgeable.

Marketing and Engagement on LinkedIn

Marketing and Engagement on LinkedIn

One out of three professionals has a LinkedIn account. Many of those are influencers and decision makers within their organizations. And while the platform is more of a networking site than a promotional one, LinkedIn is becoming the number one social media for content marketing among B2B companies. This is a platform where people learn about businesses from a professional standpoint and requires different techniques than other social networking sites. A company profile isn’t about who you are, it is an opportunity to explain what you do, to show how you are an important part of your business industry, and to tell how your business is solving the challenges that your target audience are facing.

Press Release Important Tactics

Press Release Important Tactics

For many, the term press release brings to mind newspaper blurbs buried in the middle of the newsprint next to grocery coupons and help wanted ads. Today’s electronic, Internet driven world has changed the look, feel, and effectiveness of these once hit-or-miss marketing tools. Online channels provide an opportunity to generate widespread buzz about your products and brands.

To Blog or Not to Blog

To Blog or Not to Blog

As a small business owner who wears many hats you might be intimidated when told you need to do one more thing called blogging. What if I instead suggest that you write some short articles? Pick topics related to your business, topics that interest you, that you are enthusiastic about – and write. Now post those articles on your website a couple times a week; daily if you really get into it. Congratulations! You are blogging. But is it really worth your time?

Why Your Company Should Notice Instagram

Why Your Company Should Notice Instagram

10% of people remember what they hear. 20% of people remember what they read. But 80% of people remember what they see and do (Wyzowl). Instagram is based on the power of visual communication…without too much work for the user; and has other social media platforms trying to match pace. Forrester Research found that Instagram generates 120 times more engagement than Twitter and the ability to immediately edit and post images provides the instant gratification missing on Facebook.

Marketing Tactics for Restaurant Owners

Marketing Tactics for Restaurant Owners

There are a lot of moving pieces that go into running a successful restaurant. Health codes, liquor licenses, making sure to purchase the right amount of food and beverage so that you are not consistently running short or throwing away unused food, staffing, accounting, etc. You have a lot on your plate, pun intended.