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Mastering Your Web Presence: Underrated Tips for Small Businesses

Mastering Your Web Presence: Underrated Tips for Small Businesses

Building a robust online presence for your small business involves more than just a sleek design; it requires a multifaceted approach that includes visibility, accessibility, security, and strategic optimization. As a small business owner, you juggle various roles from operations to marketing, each playing a critical part in enhancing your website.

UI vs UX — Are They Same Or Different & Their Impact on Website

UI vs UX — Are They Same Or Different & Their Impact on Website

UI and UX arе technical terms generally usеd with wеb design. In this digital еra, a wеbsitе's or application's succеss dеpеnds on how usеrs pеrcеivе and intеract with thеm, making thе concеpts of Usеr Intеrfacе (UI) and Usеr Expеriеncе (UX) cеntral to wеb dеsign.  

Unsplash on Squarespace – No Water Needed!

Unsplash on Squarespace – No Water Needed!

Once again, Squarespace is flexing its muscle as an amazing, all-in-one platform. The newest addition to the Squarespace arsenal is the integration of Unsplash to provide customers access to hundreds of thousands of high-quality images…for free.

SDM Projects - MandyMo Designs

SDM Projects - MandyMo Designs

The team at SDM has thoroughly enjoyed our time working with Amanda of MandyMo Designs and it has been exciting to see where her business is evolving to. You can’t ask for a better client than one who radiates positive energy and contagious creativity and throws unparalleled inventiveness into her work.

The Content Marketing Struggle is REAL! I Feel Your Pain…

The Content Marketing Struggle is REAL! I Feel Your Pain…

Content marketing is about attracting visitors and converting them to clients. It is about creating compelling content that people want to read and can’t help but share. If you struggle in your quest to create riveting, relative content day after day, week after week, you are not alone.

Navigation

Navigation

A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.

E-commerce Best Practices

E-commerce Best Practices

Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.