Last year, the most successful marketers spent 40% of their budget on content marketing. To ensure your plans are innovative and up-to-date, it’s a good idea to revisit your content strategy plan regardless of whether you are an established business or recently launched entity.
Goal-Oriented Content Marketing Strategies
Tips for Crafting Blog Posts People Will Read
Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.
Curating Content with Confidence
Bringing meaningful organization to the multitudes of content available today is easily a full-time job and daunting task for even an experienced writer. The fabulous thing is that we each bring our own focus to the content as we strive to provide the segments of our target audience with interesting and relevant content in a timely manner.
The Content Marketing Struggle is REAL! I Feel Your Pain…
Content for Each Step of the Way
With all of the content available to today’s consumers, you have not quite two and a half minutes to make a positive impression so it is essential that your content meets your customer where he is in the buyer’s journey. Content aligned to each phase of the buyer’s journey is the important link between marketing and sales and helps to ensure that the right information and right motivation are delivered at the right time.
Are Your Landing Pages All They Can Be?
Landing Page Optimization is the process of enhancing or improving each element on your landing page to increase conversions. (Neil Patel, writing for Crazy Egg) Consistent tone, design, and messaging are essential. Unfortunately, small tweaks are often not enough to improve the performance of a landing page. Many times, a better, overall design is called for.
Dentists and Digital – Electronic Footprint or Bitemark?
By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.
Email is Not Dead!
Email is an open platform which makes it a powerful, low-cost marketing channel. Internet users sent and received a daily average of 269 billion messages in 2017. The modern form of direct response marketing, email is one of the most effective inbound and outbound lead sources. Even with the increase in other channels of lead generation, email is still a strong way to upsell current customers and convert leads.
The Process of Effective Marketing
One of the biggest hurdles to truly understanding effective marketing is understanding that marketing is an ongoing process and not one singular effort. This is hard for many of our clients to understand because they have just spent money on something like a website and all they want is for floods of people to start finding it and purchasing from them or reaching out about their services. Just slapping up a visually appealing website, building out a Yelp page, or creating a few social profiles in not going to instantly propel your business into success and instant notoriety. It is tempting when the economy is down and money gets tight to scale way back and marketing is often one of the first things to take a hit.