Your brand’s website is the 24/7 face of your business. And while disseminating information about products, services, and promotions needs to the main focus, it is also important to find ways to use your website to connect with your target audience.
Reasons to Include a Blog on Your Business Website
Tips for Crafting Blog Posts People Will Read
Blogging is a critical component of inbound marketing. Consumers read, on average, three to five pieces of content before beginning the buying process. Companies that place a priority on blogging are more likely to see a positive return than brands that don’t.