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Back to School/College Tips for E-commerce

Back to School/College Tips for E-commerce

Mid-July into September is the second largest consumer spending period each year. Back to school and college spending is expected to exceed $27 billion in 2018 with children likely to influence more than $21 billion of that spending. This large-scale shopping season presents a fabulous business opportunity for retailers and service providers alike so it is important to maximize sales of everything from clothing and personalized bags to last minute haircuts and teeth cleanings.

8 Pieces of Marketing Advice you Should IGNORE!

8 Pieces of Marketing Advice you Should IGNORE!

Everyone has marketing advice but not everyone should be sharing it. What works for Company A in situation X may not work for Company B in situation Y. And just because someone has seen a series of ads on television or a social media platform does not mean he or she is a marketing expert.

Email is Not Dead!

Email is Not Dead!

Email is an open platform which makes it a powerful, low-cost marketing channel. Internet users sent and received a daily average of 269 billion messages in 2017. The modern form of direct response marketing, email is one of the most effective inbound and outbound lead sources. Even with the increase in other channels of lead generation, email is still a strong way to upsell current customers and convert leads.