In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Stepping into the world of entrepreneurship brings a mix of excitement and apprehension. Launching a new business venture is like navigating uncharted waters — thrilling yet fraught with the unknown.
Building a robust online presence for your small business involves more than just a sleek design; it requires a multifaceted approach that includes visibility, accessibility, security, and strategic optimization. As a small business owner, you juggle various roles from operations to marketing, each playing a critical part in enhancing your website.
In today's visually driven world, the power of photography extends well into the spheres of career enhancement and business identity. This article, shared by Strategy Driven Marketing, examines the transformative role of photography in professional settings, highlighting its capability to do more than just please the eye.
Any content can be made shareable. It’s creating shareworthy content that presents the real challenge. You grow your exposure by creating shareworthy content so your posts need to stand out in the overwhelming abundance of information on the average person’s newsfeed. The goal is to educate, inform, and inspire - engage the reader in some way. Show human truth in the hopes of resonating with other people’s personal truths so they are motivated to share your content.
Historically, “shopping” via Instagram was often a time consuming and, sometimes, frustrating experience. Brands could use the platform to show the picture of a product but then the consumer would have to click a link to the external website and search through all of the company’s offerings in order to find the product that had been presented in their Instagram feed.
Every event planner knows it is essential to keep the pipeline full of prospects. To achieve that, it isn’t enough to do a fabulous job and rely on word of mouth. It is important to actively market your services in order to grow your business. A comprehensive marketing plan is essential and forces you to state your goals, analyze the health of your industry, identify your target audience and understand how they search and interact with information.
There are a lot of moving pieces that go into running a successful restaurant. Health codes, liquor licenses, making sure to purchase the right amount of food and beverage so that you are not consistently running short or throwing away unused food, staffing, accounting, etc. You have a lot on your plate, pun intended.
One of the first questions that comes up when meeting with a new client comes down to money. Whether you create a visual and compelling proposal, generally people skip straight to the cost. This is understandable. There is a perception that marketing will always be ultra-expensive. People want to see what the damage will be and if it is in the realm of possibility. People have often been burned in the past and wasted a lot of money on marketing “experts” that under delivered and overcharged.
