social media marketing

SEO Tips for Social Media Marketing

SEO Tips for Social Media Marketing

Social media marketing tools are the same regardless of what you are promoting. The good news is that the SEO techniques you use on your website may be easily transferred over to your social media campaigns. What differs is the content itself and how you apply those different SEO techniques.

Social Media Strategies for the Holidays

Social Media Strategies for the Holidays

The holiday shopping season is a busy time for consumers researching gifts and looking for the best online deals they can find. Social media is key for attracting the attention of potential customers even with decreased organic reach and increased competition.

How Businesses Can Use Social Media Stories

How Businesses Can Use Social Media Stories

Social stories have gained traction after their initial start on Snapchat. Instead of actively engaging with another, specific person, Snapchat users could share with their entire following what was going on throughout their day simply be posting pictures and videos. Even better is the fact that stories disappear after 24 hours so the content doesn’t require the editing that other social posts do.

MARKETING TIPS FOR DAY SPAS

MARKETING TIPS FOR DAY SPAS

To first attract and then retain clients are the main marketing goals for anyone in the day spa industry. It is important to remember that marketing is an ongoing investment that involves advertising, client support, public relations, media planning, and more.

Small Business Social Media: Mistakes to Avoid and Tips for Success

Small Business Social Media: Mistakes to Avoid and Tips for Success

Social media has changed the way we communicate. Whether or not a business should have a presence on social platforms is no longer the question. Rather, brands have to decide how they can best use social media to promote their products or services.

Key Performance Indicators to Monitor for Social Media Success

Key Performance Indicators to Monitor for Social Media Success

If you have been working hard on refining your social media profiles, creating stellar social content, and keeping up with your accounts, you might be wondering, what’s next? I’ll answer that question with a question – what is working and what isn’t?