Social media marketing tools are the same regardless of what you are promoting. The good news is that the SEO techniques you use on your website may be easily transferred over to your social media campaigns. What differs is the content itself and how you apply those different SEO techniques.
What is Tik Tok and Should My Brand Be on It?
The only reason you might be aware of Tik Tok is if you have a teenager or other young person somewhere in your life as over 40% of the app's users are between the ages of 10 and 19.
Facebook Ads – An Alternative Worth Considering
Historically, people have considered Facebook Ads and Google AdWords to be mutually exclusive, competitors, and think that a choice has to be made between the two. It doesn’t have to be one or the other. Each has its strengths and challenges so it truly depends on what your brand needs when it comes down to a decision of using one or the other, or both platforms.