While a new, important metric seems to be popular every week, specifics that should be tract will vary by industry, individual brand, and even campaigns. As you build your approach to social media analytics, it’s important to understand the basic metrics that every brand should keep an eye on.
Augmented Analytics: The Future of Data and Analytics
Take the Mystery Out of Website Analytics Terms
Micro Conversion Goals for Small Businesses
Essential Metrics to Measure Digital Marketing Efforts
Key Performance Indicators to Monitor for Social Media Success
Social Media Monitoring: What it is, why it’s important & some popular tools to help you do it
Website Analytics Are Important for Your Business Growth
Conversion Rate Optimization – What it is and How to go About it
Advantages of Data Driven Decision Making
While we all do a gut check every now and then, it is usually in conjunction with other information we are using to make a decision. A study by the McKinsey Global Institute reports that organizations which utilize data driven decision making are 19 times as likely to see profitable results, 23 times more likely to acquire new customers, and 6 times as likely to retain their customers.