conversion

When You Think Optimization, Are You Thinking Conversion Rate?

When You Think Optimization, Are You Thinking Conversion Rate?

While generating lots of traffic for your website is an excellent accomplishment, it doesn’t do much good if those visitors aren’t converting. Brands need to establish an effective strategy to influence visitors into making a conversion and it all begins with content.

Truth about Conversion Rates

Truth about Conversion Rates

Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.

Facebook – Boosted Posts or Ads?

Facebook – Boosted Posts or Ads?

Best practice for business Facebook use integrates organic and paid strategies. Fortunately, businesses can utilize both boosted posts and ads with a limited budget so it is not surprising that 94% of businesses have invested in Facebook advertising. With the latest changes in the Facebook algorithm, it is more important than ever to post content that viewers will care about and react to.