optimization

Optimization of Website Speed Isn’t an Option, It’s a Must!

Optimization of Website Speed Isn’t an Option, It’s a Must!

Slow website speed is one of the greatest deterrents when it comes to conversions. Having a quick website is essential because a few extra seconds can make a tremendous impact on your bottom line, your brand’s reputation, and your ranking with search engines.

User Experience with a Focus on Millennials

User Experience with a Focus on Millennials

While we all want to provide the best possible user experience to consumers who visit our websites, social profiles, and online stores, a little extra attention to the needs and wants of millennial users will go a long way.

When Congestion is a Good Thing

When Congestion is a Good Thing

While traffic is not normally something we look for, when we’re talking online traffic to your e-commerce offerings, that’s a different story. And you don’t want just any traffic, you want people who have an interest in your niche, are willing to sign up for your mailing list, and who want to become customers.

Are You Ready for the Shift to Voice?

Are You Ready for the Shift to Voice?

Just to clarify, voice search is when users speak into a device, usually a home assistant or mobile phone, to ask a search engine or digital assistant a question. Artificial intelligence (AI) technologies use speech recognition to understand what the user is looking for and then try to provide the best answer found in the online search.

SEO – Looking Ahead to 2019

SEO – Looking Ahead to 2019

Massive changes are in store for Search Engine Optimization (SEO) as it becomes even more of a science and continues to focus in on user experience. Some of what’s to come will sneak up on us due to the enigmatic nature of the SE beasts but industry experts are already talking about changes we can expect.

When You Think Optimization, Are You Thinking Conversion Rate?

When You Think Optimization, Are You Thinking Conversion Rate?

While generating lots of traffic for your website is an excellent accomplishment, it doesn’t do much good if those visitors aren’t converting. Brands need to establish an effective strategy to influence visitors into making a conversion and it all begins with content.