millennials

Marketing to Millennials

Marketing to Millennials

Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.

User Experience with a Focus on Millennials

User Experience with a Focus on Millennials

While we all want to provide the best possible user experience to consumers who visit our websites, social profiles, and online stores, a little extra attention to the needs and wants of millennial users will go a long way.