Millennials are a highly tech-savvy generation having come of age during the digital revolution. If you are wondering whether or not your brand’s marketing strategies should tap into the buying power of this group of consumers, here is some food for thought.
Why You Should Market to Generation X and Some Tips for Success
Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.
Marketing to Baby Boomers
Barely 10% of most marketing budgets are allocated to Baby Boomers and yet they outspend other generations annually by billions of dollars.