Gen X

Why You Should Market to Generation X and Some Tips for Success

Why You Should Market to Generation X and Some Tips for Success

Generation X is a hugely profitable demographic that some businesses are largely ignoring. Sparks and Honey examined the characteristics of these 35-50-year old consumers in an attempt to understand their value as customers and how best to target them.

Social Media Engagement Tips from Baby Boomers to Gen Z

Social Media Engagement Tips from Baby Boomers to Gen Z

Your social media content strategy should take into consideration the demographics of your target audience and the various segments within the larger group. More specifically, your social media strategy and content should reflect the generational differences in your audience.