Ecommerce continues to grow and, subsequently, impact retail practices across industries. Mobile device use is driving a large part of this trend and is predicted to make up 45% of ecommerce revenue by 2020. As such, brands need to pay extra attention to the experience shoppers have on all different devices as they develop digitally cohesive marketing plans.
Ecommerce: Common Mistakes and the Need for Continuous Improvement
Tips for Increasing Summer Ecommerce Sales
For many ecommerce businesses, the summer months bring in lower revenues with sales falling as much as 30 percent compared to winter holiday months.
Using Holidays to Your E-commerce Advantage
Shopify – A Point of Sale with All the Bells and Whistles
Powerful Product Pages Persuade Purchasers
A potential customer has typed a query into a search engine, perused the search results and decided to click on YOUR product! How do you make sure that consumer sticks around to browse through your online store? By offering informative, aesthetically pleasing, and properly functioning product pages.
Last Minute Squarespace Strategies for the Holiday Shopping Season
The holiday season is an important time for your brand to optimize its sales strategies. If your business website and online store are set up through the powerful, all-in-one Squarespace platform, you are in an excellent place to capitalize on the amazing e-commerce and marketing tools available there.
How a Young E-commerce Site Can Project Trustworthiness
Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.
Can I Get a Side of E-commerce with That?
Dropshipping, DropShipping, Drop Shipping…Forget the Name, Let’s Talk About It
Just as there are multiple opinions on how to spell drop shipping (my preference), there are also multiple versions of what it is. In general, using a drop shipper is when you partner with a supplier to display their products in your store. The supplier stores product until it is ordered or creates the product upon demand, and ships said product directly to the customer.