In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.
For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.
Stepping into the world of entrepreneurship brings a mix of excitement and apprehension. Launching a new business venture is like navigating uncharted waters — thrilling yet fraught with the unknown.
Building a robust online presence for your small business involves more than just a sleek design; it requires a multifaceted approach that includes visibility, accessibility, security, and strategic optimization. As a small business owner, you juggle various roles from operations to marketing, each playing a critical part in enhancing your website.
In today's visually driven world, the power of photography extends well into the spheres of career enhancement and business identity. This article, shared by Strategy Driven Marketing, examines the transformative role of photography in professional settings, highlighting its capability to do more than just please the eye.
Are visitors able to determine what your company does within five seconds of landing on your website? Can users easily navigate to different areas of your site as they desire? How is your bounce rate? If answering these questions makes you sweat or you simply don’t know the answers, it’s time to take a hard look at your website design.
Ecommerce continues to grow and, subsequently, impact retail practices across industries. Mobile device use is driving a large part of this trend and is predicted to make up 45% of ecommerce revenue by 2020. As such, brands need to pay extra attention to the experience shoppers have on all different devices as they develop digitally cohesive marketing plans.
In case you missed it, Squarespace is not just a website builder. It is an all-inclusive platform that has everything you need to not only build your website but also to grow and manage your business.
It is no secret that we are huge fans of the Squarespace platform! We choose Squarespace as the launching board for the majority of our client’s websites.
The Strategy Driven Marketing (SDM) team uses Squarespace’s multitude of striking template options and built-in functionality to create eye-catching and compelling websites that help communicate the value that each business brings to the table.
The holiday season is an important time for your brand to optimize its sales strategies. If your business website and online store are set up through the powerful, all-in-one Squarespace platform, you are in an excellent place to capitalize on the amazing e-commerce and marketing tools available there.
