Once again, Squarespace is flexing its muscle as an amazing, all-in-one platform. The newest addition to the Squarespace arsenal is the integration of Unsplash to provide customers access to hundreds of thousands of high-quality images…for free.
The Impact of Images
Humans are visually based. Most of us make snap judgments on what we see hundreds of times every day. A strong visual presence is an important element for your business’ website and social media channels. Images help tell your brand’s story and can subconsciously influence consumer purchasing decisions. People are used to and appreciate seeing products prior to purchase and almost 70% of online buyers say images are influential in their online purchasing decisions.
What Your Company's Website Needs
Your company’s website is one of the most crucial components of your marketing and branding strategy. Sure, we could hop in and do your socials, throw some money into ads that will drive traffic, design and mail out postcards, or do other means of advertising to generate you new traffic or even better, business. If your website is lacking, however, that is putting the cart before the horse.