User generated content (UGC) can provide your brand with a nearly endless supply of content for use on your website and social media accounts. The trick is to incorporate the UGC in a way that maintains brand integrity, engages your target audience, and gently markets your brand without feeling staged or overly random.
The Ultimate Word-of-Mouth: User Generated Content (UGC)
Definitions – UGC
· A term used to describe any form of content created by consumers or end-users.
· Any form of [visual media] that is created by users of an online system, made accessible via social media. (per Pixlee which has a visual focus of photos and videos)