customer experience

Omnichannel Marketing: What it is and how to do it

Omnichannel Marketing: What it is and how to do it

 Marketing is undergoing rapid and major changes as it moves away from mass, push-based marketing towards more personalized communication with consumers through the many channels and on the many devices they use.

Optimizing User Experience (UX) Design – Keeping Up with the Times

Optimizing User Experience (UX) Design – Keeping Up with the Times

Website design needs to go beyond something that is visually appealing and be about providing a positive experience, facilitating interaction with visitors, and offering solutions to problems, all in a manner that showcases the ease of usability.

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Live Streaming – A Powerful Way to Connect When You Avoid These Common Pitfalls

Many businesses and entrepreneurs have helped create the recent buzz surrounding live streaming. Unfortunately, many of those efforts have come remarkably short of mediocre let alone fabulous.

Going Beyond Satisfaction to Success

Going Beyond Satisfaction to Success

Convincing consumers to invest in your products or services is important, no argument there. However, knowing a customer has used the product or service and subsequently extracted the value from that interaction is the key to customer success.

Experiential Marketing

Experiential Marketing

It is a strategy that directly engages consumers and invites or encourages them to participate in a brand experience. There is a focus on helping consumers experience a brand by providing sensory, emotional, and cognitive values.