experiential marketing

What Is Experiential Marketing?

What Is Experiential Marketing?

The power of experience is what drives us to go to a live concert when we can listen to the same music at home. It’s what makes the difference between watching a sports game in a stadium instead of on the television. There is just something viscerally different about participating in an event in a way that lets you be part of something as opposed to just watching or listening through some piece of technology.

Experiential Marketing

Experiential Marketing

It is a strategy that directly engages consumers and invites or encourages them to participate in a brand experience. There is a focus on helping consumers experience a brand by providing sensory, emotional, and cognitive values.