research

Do You Know Who or What is Influencing Your Customers?

Do You Know Who or What is Influencing Your Customers?

Market research can be undertaken for a variety of purposes such as finding a key demographic, gauging a target audience response to a new product or service, or for justifying a business loan. Whether your organization conducts in-house market research or hires an outside firm depends on your budget, time availability, and comfort level in the world of research.