Content Amplification
Strategy Driven Marketing
AI and the Art of Personalization: A Marketer’s ...

In the digital age, artificial intelligence (AI) has become a linchpin in transforming marketing strategies from standard to spectacular. Embracing AI in your marketing efforts can not only enhance efficiency but also personalize experiences at scale, ensuring that every campaign hits its mark.

AI and the Art of Personalization: A Marketer’s Guide to Customization
Business Strategy
Strategy Driven Marketing
9 Tech Essentials for Today’s Entrepreneur

For the past century, technology has grown at an extremely rapid pace. It was so rapid, that it came to the point that people would predict a future of flying cars and advanced robotics that could perform any human task possible. Although these may still be in our imaginations, it goes to show how the swift pace of development has shaped our expectations and even business practices.

9 Tech Essentials for Today’s Entrepreneur
Entrepreneurs
Strategy Driven Marketing
Conquering Startup Anxiety: Proven Tips for ...

Stepping into the world of entrepreneurship brings a mix of excitement and apprehension. Launching a new business venture is like navigating uncharted waters — thrilling yet fraught with the unknown.

Conquering Startup Anxiety: Proven Tips for Aspiring Entrepreneurs
Website Strategy
Strategy Driven Marketing
Mastering Your Web Presence: Underrated Tips ...

Building a robust online presence for your small business involves more than just a sleek design; it requires a multifaceted approach that includes visibility, accessibility, security, and strategic optimization. As a small business owner, you juggle various roles from operations to marketing, each playing a critical part in enhancing your website.

Mastering Your Web Presence: Underrated Tips for Small Businesses
Content Amplification
Strategy Driven Marketing
Capturing Success: The Professional Impact of ...

In today's visually driven world, the power of photography extends well into the spheres of career enhancement and business identity. This article, shared by Strategy Driven Marketing, examines the transformative role of photography in professional settings, highlighting its capability to do more than just please the eye.

Capturing Success: The Professional Impact of Photography on Career and Business Growth

Marketing Strategy

Questions You Should Ask Before Hiring a Website Design Company

Questions You Should Ask Before Hiring a Website Design Company

Your choice of a web design company directly impacts how your business is represented online. Whether overhauling an existing site or building new one, it is a sizeable undertaking. Building and maintaining a successful website requires trust. While this may encourage you to call on that family member or friend with design skills, you need to be able to give constructive criticism so make that choice carefully. Your website design company is your marketing partner. There should be a two-way conversation that allows you to receive the best product possible.

How to Increase Traffic to Your Website

How to Increase Traffic to Your Website

If you are asking yourself, “Why isn’t anyone looking at my website?” you are not alone. A good deal of time and money go into the creation and maintenance of a website so it’s easy to take it personally when the number of visitors to your site is minimal. While not all readers will become clients, your website is certainly an excellent place to groom prospective customers. More website traffic means more exposure to your brand.

Everything You Should Know About Infographics

Everything You Should Know About Infographics

Today’s public suffers from information overload. As a result, we want to understand things easily and quickly. 93% of human communication is non-verbal and a majority of information is presented to our brains through sight. Images that effectively illustrate a point can make processing of information easier. Facts presented in an easy way to gather hold our collectively short attention span. It is widely known that visuals aid comprehensive and, in fact, people retain as high as 65% of information three days later when an image is paired with text.

Marketing and Engagement on LinkedIn

Marketing and Engagement on LinkedIn

One out of three professionals has a LinkedIn account. Many of those are influencers and decision makers within their organizations. And while the platform is more of a networking site than a promotional one, LinkedIn is becoming the number one social media for content marketing among B2B companies. This is a platform where people learn about businesses from a professional standpoint and requires different techniques than other social networking sites. A company profile isn’t about who you are, it is an opportunity to explain what you do, to show how you are an important part of your business industry, and to tell how your business is solving the challenges that your target audience are facing.

The Importance of Strong CTAs

The Importance of Strong CTAs

If your landing pages don’t contain a strong Call to Action (CTA), you are missing a conversion opportunity with every viewer. Crucial to inbound marketing, effective CTAs have the potential to change readers into viable leads and increase your bottom line.

Identifying and Marketing to your Buyer Personas

Identifying and Marketing to your Buyer Personas

Businesses have historically used marketing as a one-way communication tool – them telling prospective customers what they have to say. This version of marketing is based on assumptions of who a business thinks their customers are instead of building on a foundation of their customers’ realities. So how can a business know which marketing to deliver to whom? The answer: buyer personas – a fictional representation of an ideal customer based on a variety of market research.

Why Your Company Should Notice Instagram

Why Your Company Should Notice Instagram

10% of people remember what they hear. 20% of people remember what they read. But 80% of people remember what they see and do (Wyzowl). Instagram is based on the power of visual communication…without too much work for the user; and has other social media platforms trying to match pace. Forrester Research found that Instagram generates 120 times more engagement than Twitter and the ability to immediately edit and post images provides the instant gratification missing on Facebook.

Marketing Tactics for Restaurant Owners

Marketing Tactics for Restaurant Owners

There are a lot of moving pieces that go into running a successful restaurant. Health codes, liquor licenses, making sure to purchase the right amount of food and beverage so that you are not consistently running short or throwing away unused food, staffing, accounting, etc. You have a lot on your plate, pun intended.

Hi! My name is (what?)

Hi! My name is (what?)

You might think that you want to name your business something, but is it really a smart choice for the future success of your company? There are so many things to consider when choosing your company’s name that will have impact on your brand for years to come. Would it make much of a difference if Pepsi was called Fizzypop or if Apple was called Orange? Can we really place that much significance on a brand name?

How Can I Affordably Market My Business

How Can I Affordably Market My Business

One of the first questions that comes up when meeting with a new client comes down to money. Whether you create a visual and compelling proposal, generally people skip straight to the cost. This is understandable. There is a perception that marketing will always be ultra-expensive. People want to see what the damage will be and if it is in the realm of possibility. People have often been burned in the past and wasted a lot of money on marketing “experts” that under delivered and overcharged.