business naming

Hi! My name is (what?)

Hi! My name is (what?)

You might think that you want to name your business something, but is it really a smart choice for the future success of your company? There are so many things to consider when choosing your company’s name that will have impact on your brand for years to come. Would it make much of a difference if Pepsi was called Fizzypop or if Apple was called Orange? Can we really place that much significance on a brand name?