Digital technology has changed the way consumers and restaurants interact.
Marketing Tips for Real Estate Agents
Getting Emotional About Marketing
Tips for Event Planners on Marketing Their OWN Brand
Dentists and Digital – Electronic Footprint or Bitemark?
By now, most people have had some exposure to the hunky dentist doing a dance challenge in the hallways of his practice. The video went viral almost immediately. (Here is a link, in case you missed it!) While this is an unusual example, building an online presence and interacting within digital communities can help dental professionals promote their practice, provide reliable information, and help patients feel less anxious about their trips to the dentist.
Should You Sell through Marketplaces or Your Website? Why Not Both?
To be successful, you need to maintain a sell anywhere and everywhere attitude. The number of online purchases continues to grow every year. E-commerce saw 2.3 trillion dollars in sales in 2017 and is predicted to exceed 4 trillion dollars by 2021. Some businesses rely on sales made through large online marketplaces, others depend solely on their website’s e-commerce ability. Let’s look at the advantages and challenges of both.
Truth about Conversion Rates
Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.
The Impact of Images
Humans are visually based. Most of us make snap judgments on what we see hundreds of times every day. A strong visual presence is an important element for your business’ website and social media channels. Images help tell your brand’s story and can subconsciously influence consumer purchasing decisions. People are used to and appreciate seeing products prior to purchase and almost 70% of online buyers say images are influential in their online purchasing decisions.
A Look into Automated Marketing
The successful use of marketing automation depends on the size of a business, its sales cycle, advertising channels and a number of other variables. It is important to know the features your business needs and those that are superfluous to your efforts. You should consider pricing, usability, and integration with your current software – especially if it is an option without a built-in CRM.
Programmatic Advertising
You are not alone if you are wondering exactly what programmatic advertising is. This complex yet effective means of obtaining advertising space has been around for a few years helping business target more efficient spending. Whether it is banner ads on websites, mobile ads, or in-stream video, Magna Global has estimated that 50% of all advertising will be programmatic by 2019.