marketing tools

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Marketing Tips to Help Nonprofit Organizations Make the Most of Their Marketing Efforts

Most nonprofits rely exclusively on the funding and support of their donors to underwrite their efforts. This reliance makes donor outreach a critical component of any nonprofit seeking long-term success and puts the bulk of the pressure on its marketing campaigns.

Business Websites – the Sequel

Business Websites – the Sequel

A few weeks ago, we talked about important things to consider when either building a new business website or raising the sophistication level of an existing site. User experience is of upmost importance as it can inspire consumers to delve further into your website or move on to the next one.

A Look into Automated Marketing

A Look into Automated Marketing

The successful use of marketing automation depends on the size of a business, its sales cycle, advertising channels and a number of other variables. It is important to know the features your business needs and those that are superfluous to your efforts. You should consider pricing, usability, and integration with your current software – especially if it is an option without a built-in CRM.

Print Catalogs are Alive and Well

Print Catalogs are Alive and Well

The last spike in the utilization of print catalogs was in 2007. That trend declined during the Great Recession as many retailers viewed print catalogs as superfluous when their online offerings were so abundant and much less expensive to produce. However, FGI research recently found that consumers spend an average of $850 per year on catalog purchases.