The term, native advertising, refers to a wide range of interpretations. The basic concept is that the advertising blends into the content with which it is presented. The focus of native advertising is to create ads that blend into their surroundings instead of being the main focus. They exist within the content of the page.
Programmatic Advertising
You are not alone if you are wondering exactly what programmatic advertising is. This complex yet effective means of obtaining advertising space has been around for a few years helping business target more efficient spending. Whether it is banner ads on websites, mobile ads, or in-stream video, Magna Global has estimated that 50% of all advertising will be programmatic by 2019.