Organizations of all types and sizes have focused in on content over the last several years. Changes in consumer demands and technology necessitate a change in the approach to the development, marketing, and management of content.
Unsplash on Squarespace – No Water Needed!
Subscriptions for Squarespace Commerce – Total Simplification
How a Young E-commerce Site Can Project Trustworthiness
Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.
SDM Projects - KJ Company
Kathy Jo Van is the founder of KJ Company, providing coaching and mentoring to individuals and groups at all stages of their careers. With an extensive background in the Electrical industry, Kathy Jo is a dynamic and experienced leader who expects her online presence to match the energy and expertise she delivers in person.
SDM Projects - Waukegan Bar Group
When You Think Optimization, Are You Thinking Conversion Rate?
Navigation
A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.
Truth about Conversion Rates
Considering starting a new business? Have one started and waiting for things to take off? For small business owners and entrepreneurs, one of the biggest pain points is often that they are not getting enough eyes on their site or reaching enough people to let them know about their business. Obviously, the amount of traffic you are getting to your website really affects your company’s bottom line.
Is Your eCommerce Ready For 2018?
eCommerce sales are predicted to top $4 trillion by 2020. Your virtual storefront is the face of your business and its appearance and functionality will impact buyers’ behaviors and brand perceptions. Online stores require a different approach than physical stores and since 20% of the brain is devoted to vision, presentation is everything. The most notable benefit of eCommerce is that selling and buying can occur 24/7.