Once again, Squarespace is flexing its muscle as an amazing, all-in-one platform. The newest addition to the Squarespace arsenal is the integration of Unsplash to provide customers access to hundreds of thousands of high-quality images…for free.
Wireframes Aren’t Just for Glasses
Website Must Haves
Navigation
A positive user experience is critical to the success of your online efforts when it comes to site navigation. A poorly designed navigation can reduce user satisfaction and increase bounce rate. Ask yourself, “What are my main website goals?” The navigational choices you offer readers should correspond to those goals.
Which Analytics Can Help My Website?
It is important to measure the progress of your online efforts but even more important to use metrics that will help improve your brand. Analytics can be defined as the process by which you collect and analyze data. In regards to your company website, you are collecting and examining information about user activity, system performance and so on.
An Artist’s Website
Establishing an online presence helps to eliminate the barrier that has traditionally existed between the artist and the general public. It is important to own and maintain a website dedicated solely to your artwork. A website provides you a platform from which you can build your brand and market and sell your art. With options like Square and PayPal, artists have more options for selling online and don’t need to depend on the large conglomerate artist websites. A properly designed website can be as effective as having your art displayed in galleries.
E-commerce Best Practices
Converting viewers into buyers is the greatest challenge for your e-commerce site. Online selling requires different strategy than in a brick-and-mortar store. And with the volume of e-commerce sites, it is important for businesses to emphasize the unique value of their offerings and to provide consumers the best user experience possible. Here are some things to consider when evaluating your online store.
Business Websites – the Sequel
What Your Company's Website Needs
Your company’s website is one of the most crucial components of your marketing and branding strategy. Sure, we could hop in and do your socials, throw some money into ads that will drive traffic, design and mail out postcards, or do other means of advertising to generate you new traffic or even better, business. If your website is lacking, however, that is putting the cart before the horse.
