Ecommerce Trends as We Move Towards 2020

Ecommerce Trends as We Move Towards 2020

Ecommerce continues to grow and, subsequently, impact retail practices across industries. Mobile device use is driving a large part of this trend and is predicted to make up 45% of ecommerce revenue by 2020. As such, brands need to pay extra attention to the experience shoppers have on all different devices as they develop digitally cohesive marketing plans.

Social Media Analytics – What They Are and Why You Should Track Them

Social Media Analytics – What They Are and Why You Should Track Them

While a new, important metric seems to be popular every week, specifics that should be tract will vary by industry, individual brand, and even campaigns. As you build your approach to social media analytics, it’s important to understand the basic metrics that every brand should keep an eye on.

Marketing Tips for Remodeling Companies

Marketing Tips for Remodeling Companies

As the owner of a remodeling business, you have the challenge of convincing people to let you transform and beautify their homes. Due to the uniqueness of your business, you might find yourself wondering whether your marketing strategies are on target.

Marketing Tips for Electrical Contractors

Marketing Tips for Electrical Contractors

Regardless of your industry, a solid marketing plan will enable you to grow your business by helping you win new work and increase service for existing customers. As an electrical contractor, the aim of marketing is to raise awareness of your services and make your company the first choice of consumers when they are looking for an electrician.

Social Media Strategies for the Holidays

Social Media Strategies for the Holidays

The holiday shopping season is a busy time for consumers researching gifts and looking for the best online deals they can find. Social media is key for attracting the attention of potential customers even with decreased organic reach and increased competition.