International Dog Biscuit Appreciation Day is coming up. What – not marked for February 23 on your marketing calendar? I bet your local pet boutiques have it on theirs.
Shopify – A Point of Sale with All the Bells and Whistles
E-commerce Trends for 2019
Certain to be another disruptive year in online retail, 2019 brings with it, new advances in technology and changes in web design trends to keep up with those innovations. The incessantly expanding field of e-commerce will also see new trends relevant to other web improvements and growing customer expectations.
Stay on Top of the Changes in Online Sales Tax as We Move into 2019
The Small Business Administration states, "As a small business owner, you are required to assess sales tax, collect it and pass it on to the appropriate authorities within the prescribed time."
Powerful Product Pages Persuade Purchasers
A potential customer has typed a query into a search engine, perused the search results and decided to click on YOUR product! How do you make sure that consumer sticks around to browse through your online store? By offering informative, aesthetically pleasing, and properly functioning product pages.
Last Minute Squarespace Strategies for the Holiday Shopping Season
The holiday season is an important time for your brand to optimize its sales strategies. If your business website and online store are set up through the powerful, all-in-one Squarespace platform, you are in an excellent place to capitalize on the amazing e-commerce and marketing tools available there.
Psychological Pricing Strategies to Increase Sales
Establishing prices for your brand’s products and services can be a challenging task. The process of making a purchase is an emotional one. Simply calculating your cost, adding what you’d like to make on top of that and coming to a final price won’t cut it. You need to take into account the emotions of your buyers. That strategy is called psychological pricing.
Subscriptions for Squarespace Commerce – Total Simplification
How a Young E-commerce Site Can Project Trustworthiness
Launching a new online store is only the beginning. One of your first goals after launch is to begin establishing the trustworthiness of your e-commerce site. It is difficult for visitors to your site to gauge the quality of your offerings when they have no product or customer service reviews to look at.
When Congestion is a Good Thing
While traffic is not normally something we look for, when we’re talking online traffic to your e-commerce offerings, that’s a different story. And you don’t want just any traffic, you want people who have an interest in your niche, are willing to sign up for your mailing list, and who want to become customers.