Brand guidelines, sometimes referred to as a style guide or brand book, translate your organization’s mission, vision and values into visual design.
Personal Re-branding – How to Know It’s Time and Tips on How to Do It
Is it Time for a Makeover?
Social Media Tips for Realtors
In 2017, 81% of Americans had a social media profile. As such, it should be no surprise that modern consumers have the expectation that they can use social media platforms to communicate with everyone and anyone.
Branding...It's more than just a Logo
When you think about what represents a company’s brand, do you think strictly in terms of their logo? Of course, your logo is an extremely important element of your company’s branding, but it does not stand alone. There are other, well thought through, elements that establish and portray a business’s brand image. Consistency with this look starts to build recognition throughout the various touch points in which your customer’s experience you company.
Branding vs. Direct Response Marketing
The marketing funnel has changed. The old concept of offering repeated exposure and hoping for the best is on its way out. A new, multi-prong approach requires marketing efforts to first attract consumers, then find a way to connect with them, and then engage and nurture them to the point of purchase.
Branding is Key to Small Business Success
What I Should Know About Logo Design
We experience thousands of brands every day. Some we are more conscious of, for example, you are watching your favorite show and see some delicious looking food trying to entice you to make a trip to your local Chili’s. Others we are not as aware of. There is branding everywhere, from the Covergirl mascara you apply before work, to the Ford logo on the middle of your steering wheel as you drive in.