XPONENTIAL FITNESS convention 2021

It was invigorating to be back in person with our client Toast this year for Xponential Fitness’ 2021 Annual Convention. This event hosted franchisees from the 10 brands that fall under the Xponential Fitness umbrella, as well as dozens of vendors. Taking place at Caesars Forum in Las Vegas, the convention was jam-packed with special events, main stage presentations, workouts, breakout sessions, and more.

Strategy Driven Marketing continued our regular digital efforts, creating and maintaining 10 convention websites. We also assisted with in-person event signage, apparel, and digital graphics for the app and other placements. As in 2019, we brand produced for one of Xponential’s brands, Row House. This included several months of pre-planning so that all event details were catered to the brand’s requests. During the event, we worked to ensure their workouts, main stage presentations, and breakouts properly represented the brand’s top-notch standards and supported the needs of their franchisees and team.

We look forward to working with the Toast and Xponential Fitness team on 2022 events!

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