Consumers are more connected across more devices than ever before, thanks to the booming growth of the Internet of Things (IoT). At the same time, consumers increasingly value being treated as individuals and personalized marketing is one-to-one marketing in its truest sense.
How Marketers Can Use Geo-Location Data
More and more brands are using location-based marketing strategies and eMarketer predicts that marketers will spend $26.5 billion in mobile location-targeted advertising this year alone.