influencer

Social Media Influencers

Social Media Influencers

56% of consumers allow their purchasing decisions to be influenced by friends and peers according to research done by Twitter and Annalect. In a similar survey done by Collective Bias, it was found that 70% of millennials’ purchasing decisions are influenced by peer recommendations. The Collective Bias survey also found that 30% of consumers are influenced by non-celebrity bloggers versus 3% influenced by celebrity endorsements.